In order to reinforce the importance of men’s health care, during November our team in Pará, Brazil, launched an awareness campaign with our main clients in the region (the Iron Ore mines of Carajás, Salobo, Serra Azul, and Sossego).
This action aims to highlight the importance of early diagnosis as a means to save lives, especially in regard to prostate cancer. When treated in the early stages of the disease, 9 out of 10 patients can be cured, so a proactive diagnosis is a key element to saves lives.
The campaign consisted of a creative activation on painting all our drilling supplies in blue, the color of the month, as a means to reinforce how fundamental it is for our clients to prioritize adequate and prompt healthcare. We congratulate the Drillco Brazil and the Carajás, Salobo, Serra Azul, and Sossego mines teams for this successful campaign!